Know why customers did not purchase from you in HubSpot

Clients that decide not to pursue your offer are valuable to your business.

Every company is focused on closing deals. And missed opportunities are often overlooked.

But it is only when you look into why customers prefer to not buy from you, that you can improve your offering to meet their needs and exceed their expectations.

Otherwise, if you stay in the dark, your win rate may even decrease.

As a Sales leader, it is often overwhelming to keep track of every customer insight. So, in this article, we will share how you can use AI to give you insightful reports on why customers are deciding not to purchase your products/services. You will save time and have the information you need to improve your strategy.

Your KPIs tell you what - AI Agents tell you why

Sales leaders resort to all sorts of KPIs to monitor their team’s performance and impact on the business. Be it the total sales revenue, the win rate, the customer acquisition cost… you name it.

They are on top of all relevant sales aspects worth monitoring. All… except one.

Each of the KPIs tells you what happened. But what it does not tell you is why those things happened. This is crucial when analyzing broken deals.

You cannot fix what you do not know.

If you do not know why your customers are saying NO to your offers, how can you improve them?

Staying on top of why prospects and clients decide not to buy from you, allows you to know what you can improve – inside and outside your team. You can count on AI to report to you the why.

By identifying the actual problems and having your team solve them, your metrics’ results will go up.

Quickly tap into why customers are not buying from you

We know you are busy. And going through every sales conversation to identify why customers are giving your team NO is time-consuming.

With AI you can know the why within seconds. It is easier than ever to stay on top of things as a sales leader.

Your AI Agent analyzes the conversations for you and delivers a report with insights on the reasons behind customers deciding not to purchase. The AI agent will do the work you would spend hours doing.

Receive a weekly report on your lost deals within minutes

With Updatemate.ai, you can set up an agent in 3-easy steps:

Connect to HubSpot

Creating a source only takes a few clicks. Create a new data Source, select HubSpot as the app, then click “Connect to HubSpot” and choose your HubSpot account.

Set you (and perhaps others?) as recipients

Create a new Destination, select email, and type the emails you want to send your insights to. This group can be re-used across several agents.

Create your personal AI Agent

Now it is time to put it all together into your real AI agent.

Add a new agent and give it a name, description, and icon - e.g. “Reasons for not buying from us”.

Select your agents' properties:

• Work schedule – Do you want this report on Friday afternoon, Monday morning, or at the start of the month?

• Set the destination to the email group you created.

• Pick your AI model – which works like a brain. Some models are cheap but not the brightest, others are smart but more expensive (still a fraction of the cost compared to humans doing the same work).

Next, pick what data sources your agent should work on. Select the HubSpot conversations you created. If you have other customer support or review data sources, you can add those as well.

Now you only need to tell it what you need it to do (the prompt). Use plain English. For broken sales insights, we really like this prompt:

I’m a sales leader and want to increase my team’s sales win rate.

Based on the lost deals of last week, give a breakdown of the main reasons customers did not buy our products or services.

Divide the list into main reasons and sort it by the most frequent reason. For each reason:

- Give a title and a short description of what they would have purchased.

- Give a summary of the reason they did not purchase.

- List key quotes from customers. If the quote is not in English, provide an English translation after the quote.

Click the play button and your agent will load your data and do its analysis. When it is done it will redirect you to its full report.

Delegating to AI is like delegating to humans - you need to be clear and concise. Don’t be afraid to tweak and adjust your prompt so you get exactly the results you want.